Tactic and Strategy

"All men can see the individual tactics necessary to conquer, but almost no one can see the strategy out of which total victory is evolved." 

-Sun Tzu

Application in Marketing:
Tactics (various tangible tools)- 

Product, Price, People, Promotion, Physical evidence, Place, Process

Strategy (Intangible, derived out of the end purpose)- 

Defining Market, Segmentation, Targeting, Positioning, Differentiation

[Remembering dearest teacher Amit Abhyankar ]